Matt McGregor, Content Strategist
I'm a content strategist and ghost writer. I largely B2B software companies with over a decade of experience. I specialise in editorial content, collateral, customer stories, and SEO. As part of this work, I build out systems and workflows — AI and otherwise — to make reliably great content at scale.I'm currently available for freelance projects, with one-off and retainer options available.
Testimonials
Ricky Robinson, CEO — Shorthand
"Matt grew Shorthand’s fledgling content initiative into a sophisticated content operation.He created an impressive, reliable pipeline of high-quality case studies, thought leadership, newsletters, and other editorial pieces to grow Shorthand’s brand and business.Matt is that rare person in content who is both a sharp, fantastic writer and editor, but also an accomplished strategist."
Anne Harper, Chief of Staff — Koordinates
"Working with Matt is an absolute pleasure. Matt has crafted his expertise in creating clear, compelling messaging for all levels of customer and he makes the entire process feel effortless.He is incredibly knowledgeable in how to apply SEO techniques and played a key role in growing traffic to the Koordinates website with attention to metrics.I’d highly recommend him to anyone looking for sharp marketing thinking and a great collaborator."